India growing as a desirable holiday destination: Survey
07/10/2014
01:06
Overseas travellers increasingly show interest in India as a
“desirable” holiday destination, as hotels in the country have been experiencing
a large uptake in tourist interest, according to a recent TripAdvisor survey,
reported PTI. “It is encouraging to see significant increase in traveller
interest from both emerging and established inbound markets, confirming India’s
appeal as a desirable holiday destination for travellers from both near and
afar,” TripAdvisor’s Territory Manager for India Deepesh Saxena said in a
release. The study examined TripAdvisor website data to find which markets had
the largest increases in traffic, taking into account natural growth, according
to year-on-year growth in share of user sessions, from major inbound travel
markets, looking at Indian accommodations for full year July 2012 to July 2013
and July 2013 to July 2014. The survey said that with traveller interest growing
by 48 per cent year-on-year, Singapore leads the list when it comes to increased
interest from travellers looking at Indian hotels, representing an increasingly
important source of business for Indian accommodations. Emerging markets like
Ukraine and China have also been showing signs of promise as new inbound markets
for India with traveller interest increasing by 43 per cent and 33 per cent,
year-on-year, respectively, it said. These markets with the biggest increase in
traveller interest for India based on travellers looking at Indian
accommodations are consistent with top markets researching India as a travel
destination on the TripAdvisor’s website. According to TripAdvisor’s survey
data, travellers from India, the United Kingdom, the United States, France and
Australia contributed the most number of reviews on Indian accommodations during
2013. The survey also found that Italian and Japanese travellers are least
satisfied with accommodations in India. In 2013, Italian and Japanese travellers
from these two countries gave Indian accommodations an average TripAvsior review
rating of 4 and 4.02, out of a possible five, compared to the 4.10 global
average review rating, it pointed out. However, Israeli travellers are the most
satisfied guests, and gave Indian accommodations an average TripAdvisor review
rating of 4.23, in 2013. Irish and American travellers are also among
nationalities most pleased with Indian properties, giving them an average review
rating of 4.25. The study also showed that while Goa, Kerala and Maharashtra
were the top three most searched Indian destinations in the past year, it is
accommodations in Rajasthan that commend the highest average review rating of
4.3, out of a possible five
